Johnson Brothers Appoints Yale Johnson as President of Sales

Johnson Brothers, a leading distributor of wine, beer, and spirits in the United States, today announced that Yale Johnson has been appointed to the role of President of Sales, effective immediately.

In his new position, Johnson will report directly to Mark Hubler, President & Chief Executive Officer of Johnson Brothers. He will lead all commercial activities, including developing strategic partnerships to drive long-term growth across the company’s 17-state footprint and overseeing the Supplier Performance and External Affairs teams. Johnson will also be responsible for guiding commercial operations, fostering key supplier relationships, and ensuring that sales objectives are achieved.

“We are thrilled to announce Yale Johnson as our new President of Sales,” said Hubler. “Yale’s leadership has been instrumental to our success over the years, and his deep understanding of our business, combined with his ability to cultivate strong relationships, makes him the ideal person to lead our commercial team. His passion for driving results and dedication to our company values will undoubtedly help us achieve new levels of success.”

As a third-generation member of the Johnson family, Yale has deep roots in the industry and has advanced through a series of key leadership roles. He began his career at Gallo before joining Johnson Brothers, where he has worked closely with teams nationwide to implement strategic initiatives and drive business growth. Most recently, he launched and led Oxford Street Merchants, Johnson Brothers’ luxury wine and spirits division, playing a pivotal role in expanding the company’s presence in the premium segment.

“I’m honored to step into this role and continue the legacy that my grandfather, Lynn Johnson, started over 70 years ago,” said Johnson. “Johnson Brothers has always been driven by a commitment to excellence, innovation, and unparalleled execution. I look forward to working with our talented teams to continue delivering exceptional value to our customers and supplier partners.”