Johnson Brothers announced today that its luxury selling division, Oxford Street Merchants, is expanding its partnership with Kobrand Fine Wine & Spirits into Hawaii, further strengthening a relationship that already spans Virginia and West Virginia.
The expansion brings Kobrand’s portfolio of globally recognized wine, spirit, and sake producers to the Hawaii market, supported by Oxford Street Merchants’ dedicated luxury sales and execution model.
“Kobrand represents one of the most complete and renowned portfolios in the wine industry,” said Yale Johnson, President of Sales, Johnson Brothers. “Expanding our collaboration is a testament to what our teams have built with Oxford Street Merchants. Our focus on excellence in execution, accountability, and long-term sustainable growth continues to resonate with leading suppliers, and we are proud to expand this partnership into Hawaii.”
Kobrand’s portfolio includes a range of iconic producers, such as Cakebread Cellars, Maison Louis Jadot, Champagne Taittinger, The Fladgate Partnership, San Guido, St. Francis, AIX, Craggy Range, Domaine Carneros, Michele Chiarlo, Joto Sake, and many more globally recognized producers. These brands reflect the heritage, quality, and consistency that define the luxury wine category and align closely with Oxford Street Merchants’ premium-focused strategy.
“Johnson Brothers and Oxford Street Merchants have demonstrated a strong ability to build and elevate luxury wine brands in competitive markets,” said Marcelo Aguero, President and CEO of Kobrand Fine Wines & Spirits. “Their disciplined approach to execution and brand stewardship made them the right partner as we expand into Hawaii, and we’re confident in their ability to represent our portfolio at the highest level across this important luxury marketplace.”
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