Johnson Brothers today announced an expanded partnership with J. Lohr Vineyards & Wines, one of California’s most respected and enduring family-owned wineries. Effective June 1, Johnson Brothers will represent the J. Lohr portfolio across Indiana, Nebraska, North Dakota, and South Dakota, joining existing collaborations in North Carolina and West Virginia.
This addition marks a meaningful milestone for Johnson Brothers as the company continues to strengthen and elevate its wine portfolio with highly regarded, consumer-relevant brands. The partnership reflects a shared commitment to quality, long-term growth, and disciplined execution in the marketplace.
“J. Lohr is a benchmark producer with a strong track record of building brands through consistency, quality, and a deep understanding of the consumer. We see a tremendous opportunity to build on that foundation across these markets,” said Mark Hubler, CEO, Johnson Brothers. “Our teams are aligned around delivering disciplined execution, investing behind the portfolio from day one, and creating meaningful, long-term growth together.”
Founded in the early 1970s, J. Lohr has built a reputation for producing consistently exceptional wines from sustainably farmed estate vineyards in Paso Robles, Monterey County, and Napa Valley, California. Known for its craftsmanship, innovation, and strong national presence, the winery brings a dynamic and proven portfolio that complements Johnson Brothers’ focus on delivering premium offerings to customers.
“We are very happy to expand our relationship with Johnson Brothers by joining them in the Midwest,” said Steve Lohr, President & CEO, J. Lohr Vineyards & Wines. “Johnson Brothers has the same family values, work ethic, and integrity that we prize when we seek enduring distributor relationships. Our father, Founder Jerry Lohr, grew up in South Dakota, so we understand and appreciate their Midwest heritage.”
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