Oxford Street Merchants, the luxury division of Johnson Brothers, today announced the addition of Indiana and Hawaii to its distribution partnership with Folio Fine Wine Partners.
Effective February 2026, Oxford Street Merchants will begin representing Folio Fine Wine Partners’ portfolio in these two markets, broadening the companies’ long-standing collaboration and increasing Folio’s reach through Johnson Brothers’ network.
With the addition of Indiana and Hawaii, Johnson Brothers and Folio Fine Wine Partners will now work together across eleven markets, including Arizona, Iowa, Minnesota, North Carolina, North Dakota, Nebraska, South Dakota, Texas, Virginia, and the newly added states.
“This expanded relationship reinforces our belief in Johnson Brothers and Oxford Street Merchants to deliver long-term sustainable growth for our brands,” said Tim Norris, CEO Folio Fine Wine Partners. “We believe their customer focus and commitment to executional excellence will expand our reach, introducing more consumers to our wines.”
This step reflects a shared focus on thoughtful growth, strong local execution, and long-term brand development in each market served.
“We value our relationship with Folio Fine Wine Partners and are pleased to broaden our work together into Indiana and Hawaii,” said Yale Johnson, President of Sales, Johnson Brothers & Oxford Street Merchants. “Our teams are aligned around disciplined execution and building premium wine brands market by market.”
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