Author: Sarah Oslund

Johnson Brothers Expands Relationship with HiteJinro

Johnson Brothers is pleased to announce an expanded partnership with HiteJinro to now include the state of Indiana. Prior to this agreement, Johnson Brothers represented the portfolio in Minnesota, Hawaii, and North Dakota and recently expanded into Nevada.

“We are pleased to be expanding with Johnson Brothers in the state of Indiana,” said Tae Kim, Sales and Marketing Manager for Jinro America. “Our expanded partnership with Johnson Brothers now covers five markets, and we’re thrilled that their uppermost commitment to executional excellence will be further applied to our brands.”

The Hite and Jinro portfolios include such internationally recognized brands as Jinro Soju and Flavored Soju, Hite Extra Cold Beer, Terra Beer, and more.

“We are thrilled to further expand our relationship with HiteJinro and further build upon the momentum of one of the best-selling spirit brands in the world,” said George Marsden, Chief Commercial Officer for Johnson Brothers. “The increasing popularity of Soju and Flavored Soji presents a tremendous opportunity for our teams and company.”

Johnson Brothers Expands Relationship with Maisons Marques & Domaines

Johnson Brothers announced today that it has expanded its partnership with Maisons Marques & Domaines (MM&D), the U.S. subsidiary of Maison Louis Roederer.

The two new additional markets include Nebraska and South Dakota. These two states join existing partnerships in Minnesota, North Carolina, North Dakota, and Wisconsin. Johnson Brothers’ luxury organization, Oxford Street Merchants, will manage the expanded six-state alignment.

“We are pleased to expand regionally our longstanding and fruitful relationship with Johnson Brothers, a company sharing similar family values and leadership ambitions,” said Frédéric Bernabeu, Vice President of Sales. “This joint strategic decision between our two dynamic organizations points to a successful future together as well as for the iconic brands we represent.”

“We are honored to expand our decades-long partnership with Maisons Marques & Domaines and apply our unwavering commitment to executional excellence and brand stewardship in these two new markets,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “Complete with some of the industry’s most iconic brands, the Maisons Marques & Domaines portfolio speaks for itself and aligns perfectly with our mission to represent items of the highest quality and authenticity in the luxury category.”

Johnson Brothers Expands Partnership with Trinchero Family Estates Wine & Spirits

Johnson Brothers is pleased to announce it is expanding its partnership with Trinchero Family Estates across the Midwest into Indiana, Nebraska, and South Dakota, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa, Minnesota, North Carolina, North Dakota, and West Virginia.

Dave Derby, Trinchero Family Estates Senior Vice President and Chief Commercial Officer, commented, “As the category and the industry continue to evolve, developing partnerships with the right wholesalers in the right markets is critical. Our partnership with Johnson Brothers is integral to the continued growth and success of Trinchero Family Estates.”

The Trinchero portfolio boasts a mix of industry-leading staples and up-and-coming lines, from its core wines, including Sutter Home, Ménage à Trois, SEAGLASS, and Joel Gott Wines to its growing Spirits & Specialty Beverage division with popular products like Tres Agaves Tequila and Mixers, and Hanson of Sonoma Vodka.

“We are pleased to build upon our decades-long partnership with Trinchero as we expand our footprint into more Midwest markets,” said George Marsden, Johnson Brothers Chief Commercial Officer. “Like Johnson Brothers, Trinchero has been a strong, family-owned company for more than 70 years, and we look forward to helping elevate their business even more with focused attention and resources.”