The New York market is going through a transitional period and Johnson Brothers, the Minnesota-based distributor is opening up in the market on February 1 with Nestor Imports and Prestige Beverage Group.

The New York branch is in the process of building a team and will be managed by Eddy Rivera, formerly at E&J Gallo Winery. Johnson Brothers will be using “established third party logistics partners” for deliveries.

“We look at this as a great opportunity,” says Johnson Brothers COO, Todd Johnson. “Everyone wants to have choices –and we want to be that choice– to serve as a viable alternative for customers and suppliers in New York.”