Johnson Brothers is pleased to announce, after a rigorous request for proposal process, it will expand its partnership with Deutsch Family Wine & Spirits and extend representation into Wisconsin, effective June 1. Prior to this agreement, Johnson Brothers represented the portfolio in Minnesota, Hawaii, North Carolina, North Dakota, South Dakota, and West Virginia.
“We are thrilled to continue to grow our partnership with Johnson Brothers,” said Peter Deutsch, CEO of Deutsch Family Wine & Spirits. “The Johnson Brothers team has continually proven their commitment to performance and execution across the entire Deutsch Family portfolio, and we are excited for our continued shared success.”
The Deutsch Family portfolio includes industry-leading brands, such as Josh Cellars, Josh Cellars Reserve, [ yellow tail ], Gray Whale Gin, Redemption Whiskey, and, most recently, Cantera Negra Tequila.
“We are delighted to expand our already strong partnership with Deutsch Family Wine & Spirits into Wisconsin,” said Mark Hubler, President and CEO of Johnson Brothers. “Our demonstrated success with these brands across other U.S. markets is a testament to our passion for the Deutsch Family portfolio, and we are excited to expand our footprint with this innovative, family-owned partner.”