Johnson Brothers Expands Relationship with Domain HWH

Johnson Brothers, family-owned and operated since 1953, is excited to announce the expansion of its partnership with Domain HWH through the introduction of The Mascot into four new markets: Iowa, North Dakota, South Dakota, and West Virginia. These states will join existing partnerships in Minnesota and North Carolina.

The Mascot is a Napa Valley Cabernet Sauvignon made with fruit sourced from multiple Harlan family-owned properties across Napa Valley, including Harlan Estate, BOND, and Promontory. It initially started as a small project shared among family, friends, and the winemaking team, and the first release was the 2008 vintage in 2013.

The wine’s label, which bears an engraving of a white English bull terrier, was inspired by two sources: the classic tale, The Bar Sinister, which tells the story of a white English bull terrier named Kid (a Harlan family favorite) and an image of a white English bull terrier named Prince that the Farmers Deposit National Bank of Pittsburgh commissioned to illustrate its stock certificates and checks.

“The Mascot began as an experimental project which was blended from our young vines and shared with close family and friends,” said Mollie Maisch, Director of The Mascot. “It was introduced by Will Harlan and inspired by his desire to create a wine we could share a bit more widely with folks who were curious about our unique hillside vineyards. With its approachable character, The Mascot continues to offer a friendly glimpse into the Harlan family Domain. We are excited to deepen our partnership with Johnson Brothers and to share our efforts with new friends across Iowa, North Dakota, South Dakota, and West Virginia!”

Currently offering the 2019 vintage, The Mascot will be managed by Oxford Street Merchants, Johnson Brothers’ luxury organization.

“We are thrilled to expand our partnership with the Harlan family and now represent The Mascot across six states,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “The Mascot has quickly established itself as an iconic brand in our industry, and we look forward to sharing this world-class wine with more consumers across the country.”