Media Release

Johnson Brothers is pleased to announce the promotion of Matt Moore to General Manager for Johnson Brothers of Iowa.

Moore brings more than 20 years of beverage industry experience to the role. He began his career with 13 years at Hy-Vee Food Stores followed by six years at Doll Distributing before joining Johnson Brothers of Iowa in 2017. Since then, Moore has advanced through a series of leadership positions including Sales Consultant, District Manager, On-Premise Sales Manager, Division Manager, General Sales Manager, and most recently, Director of Trade Development.

During his tenure, Moore has built a reputation for cross-functional expertise, proven leadership, and a strong history of delivering outstanding performance for supplier partners. In his new role, he will oversee and continue to build on the strong momentum of the Johnson Brothers of Iowa business, including the Miller/Coors beer operation in Northwest Iowa.

“Matt is a dynamic leader with deep roots in the Iowa market and a demonstrated ability to drive results,” said AJ Atta, President, West Region, Johnson Brothers.“His breadth of experience and commitment to our supplier and customer partners will be instrumental as we continue to strengthen our business in Iowa.”

Johnson Brothers has proudly served the state of Iowa since 1985—more than 40 years of continuous operations.

Johnson Brothers Maverick of Texas is proud to announce a new partnership with Pernod Ricard, the world’s second-largest spirits supplier, to represent its GEM Portfolio.

The GEM Portfolio includes a curated collection of luxury and craft spirits: Absolut Elyx, Avión Tequila, Goslings Rum, Malfy Gin, Powers Irish Whiskey, Rabbit Hole Bourbon, and Aberlour Single Malt Scotch. These brands align seamlessly with the Maverick division’s focus on premium offerings and best-in-class execution.

“Pernod Ricard’s GEM portfolio is a perfect fit for what we’re building with Maverick—agile, premium-focused, and ready to scale,” said Mark Hubler, CEO, Johnson Brothers. “Following the recent addition of the Brown‑Forman portfolio in Texas, this partnership adds even more momentum to our long-term strategy—and there’s more to come.”

In addition to Texas, Johnson Brothers will represent the GEM portfolio in: Hawaii, Indiana, Iowa, Minnesota, Nebraska, North Carolina, North Dakota, South Dakota, Virginia, and West Virginia.

With this latest addition, Johnson Brothers continues to strengthen its presence in Texas and beyond, reinforcing its commitment to strategic growth, supplier excellence, and executional leadership in the luxury and craft spirits space.