Johnson Brothers, a leading, family-owned beverage alcohol distributor today announced a significant expansion of its distribution partnership with Proximo Spirits, one of the fastest-growing spirits companies in the industry and the world’s leading tequila producer.

Effective February 1, the expanded partnership will extend Proximo’s distribution with Johnson Brothers across eight additional markets, spanning both open and control states. With this expansion, Proximo and Johnson Brothers will now partner in 17 markets nationwide, strengthening execution and accelerating growth across Proximo’s premium portfolio.

The newly expanded footprint includes Texas and Hawaii in open states, along with North Carolina, Virginia, Montana, Wyoming, Utah, and Idaho in control states.

“This expansion reflects our confidence in Johnson Brothers as a best-in-class distributor. One that delivers disciplined execution, clear ownership in the market, and strong alignment with our growth strategy,” said Mauricio Vergara, CEO & President, Proximo Spirits. “We look forward to further strengthening our partnership as we work together to build our category-leading brands, serve our customers, and achieve the next chapter of shared success.”

The expanded partnership reinforces a shared commitment to executional excellence, customer service, and building premium spirits brands that outperform category trends.

“We are proud to expand our partnership with Proximo Spirits and grateful for the confidence they continue to place in our organization,” said Mark Hubler, CEO, Johnson Brothers. “Together, we are focused on disciplined execution, strong market leadership, and delivering sustained growth for Proximo’s portfolio across every market we serve.”

Johnson Brothers is pleased to announce the promotion of Matt Moore to General Manager for Johnson Brothers of Iowa.

Moore brings more than 20 years of beverage industry experience to the role. He began his career with 13 years at Hy-Vee Food Stores followed by six years at Doll Distributing before joining Johnson Brothers of Iowa in 2017. Since then, Moore has advanced through a series of leadership positions including Sales Consultant, District Manager, On-Premise Sales Manager, Division Manager, General Sales Manager, and most recently, Director of Trade Development.

During his tenure, Moore has built a reputation for cross-functional expertise, proven leadership, and a strong history of delivering outstanding performance for supplier partners. In his new role, he will oversee and continue to build on the strong momentum of the Johnson Brothers of Iowa business, including the Miller/Coors beer operation in Northwest Iowa.

“Matt is a dynamic leader with deep roots in the Iowa market and a demonstrated ability to drive results,” said AJ Atta, President, West Region, Johnson Brothers.“His breadth of experience and commitment to our supplier and customer partners will be instrumental as we continue to strengthen our business in Iowa.”

Johnson Brothers has proudly served the state of Iowa since 1985—more than 40 years of continuous operations.

Johnson Brothers Maverick of Texas is proud to announce a new partnership with Pernod Ricard, the world’s second-largest spirits supplier, to represent its GEM Portfolio.

The GEM Portfolio includes a curated collection of luxury and craft spirits: Absolut Elyx, Avión Tequila, Goslings Rum, Malfy Gin, Powers Irish Whiskey, Rabbit Hole Bourbon, and Aberlour Single Malt Scotch. These brands align seamlessly with the Maverick division’s focus on premium offerings and best-in-class execution.

“Pernod Ricard’s GEM portfolio is a perfect fit for what we’re building with Maverick—agile, premium-focused, and ready to scale,” said Mark Hubler, CEO, Johnson Brothers. “Following the recent addition of the Brown‑Forman portfolio in Texas, this partnership adds even more momentum to our long-term strategy—and there’s more to come.”

In addition to Texas, Johnson Brothers will represent the GEM portfolio in: Hawaii, Indiana, Iowa, Minnesota, Nebraska, North Carolina, North Dakota, South Dakota, Virginia, and West Virginia.

With this latest addition, Johnson Brothers continues to strengthen its presence in Texas and beyond, reinforcing its commitment to strategic growth, supplier excellence, and executional leadership in the luxury and craft spirits space.

Johnson Brothers, a leading wine, beer, and spirits distributor, today announced the expansion of its partnership with Silver Oak Cellars, one of the most iconic names in American fine wine. Johnson Brothers will represent Silver Oak in eight additional markets—Minnesota, Iowa, Hawaii, Nebraska, North Dakota, South Dakota, Wisconsin, and West Virginia—through Oxford Street Merchants, its dedicated luxury wine division. This expansion builds on Johnson Brothers’ successful relationship with Silver Oak in North Carolina and brings the partnership to a total of nine markets nationwide.

“Silver Oak Cellars represents the very best in luxury wine and shares our commitment to quality, integrity, and partnership,” said Yale Johnson, President of Sales, Johnson Brothers. “We are honored to deepen our relationship and introduce Silver Oak to more customers through Oxford Street Merchants, our dedicated luxury division.”

Founded in 1972, Silver Oak is renowned for its focus on crafting exceptional Cabernet Sauvignon and has earned global recognition as a leader in the fine wine category. As a family-owned winery with deep roots in sustainability and craftsmanship, Silver Oak’s values align closely with Johnson Brothers’ mission to build enduring partnerships and deliver exceptional brands to customers.

“Our partnership with Johnson Brothers is founded on shared values and a long-term vision, said David Duncan, Proprietor & Executive Chairman, Silver Oak Cellars. “Together, we are committed to driving sustainable growth by investing in our brands with intention, care, and conviction. Johnson Brothers leads with integrity and embodies the principles of building enduring brands that earn the trust of both consumers and trade partners.”

Since the launch of Oxford Street Merchants, Johnson Brothers has focused on building the strongest luxury wine portfolio in the industry, representing family-owned wineries and iconic brands that resonate with discerning consumers. The addition of Silver Oak across these markets reinforces the company’s long-term investment in the fine wine category and its dedication to serving the next generation of luxury wine enthusiasts.

Johnson Brothers, a leading wine, beer, and spirits distributor, today announced the expansion of its partnership with St. Supéry Estate Vineyards & Winery, 100% estate-grown Napa Valley winery. Johnson Brothers will now represent St. Supéry in six additional markets—Hawaii, Minnesota, Nevada, North Dakota, South Dakota, and Wisconsin—through Oxford Street Merchants, its dedicated luxury wine division. This expansion builds on the company’s existing relationship in Iowa, Nebraska, North Carolina, and West Virginia, bringing the total to ten markets nationwide.

“St. Supéry exemplifies what we look for in a long-term partner—exceptional quality, estate integrity, and a vision for growth,” said Yale Johnson, President of Sales, Johnson Brothers. “We’re honored to expand our representation of the brand and bring their remarkable wines to more customers through Oxford Street Merchants, our dedicated luxury division.”

Founded in 1982 and acquired by CHANEL, Inc. in 2015, St. Supéry is one of the few 100% estate-grown producers in Napa Valley. With over 576 acres of sustainably farmed vineyards at its Dollarhide Estate and two Rutherford Estates, the winery is renowned for Sauvignon Blanc, Cabernet Sauvignon, and elegant Bordeaux varietals. As a Certified Napa Green Winery and Vineyard, and a Silver Member of International Wineries for Climate Action, St. Supéry is a leader in environmental stewardship and sustainability in the wine industry.

“We’re excited to expand our partnership with Johnson Brothers into these additional markets,” said Stephen Bei, Vice President, National Sales, St. Supéry Estate Vineyards & Winery. “Their strategic, market-by-market approach and commitment to luxury wine make them a valued partner as we continue growing our presence and sharing the St. Supéry story with more trade and consumers across the country.”

The addition of St. Supéry across these six new states underscores Johnson Brothers’ continued investment in the fine wine category and its commitment to representing family-owned, sustainably focused producers that resonate with today’s discerning consumers.

Johnson Brothers is pleased to announce the promotion of Jason Lemansky to General Manager of its Rhode Island operations. With nearly 30 years of beverage alcohol industry experience, Lemansky assumes this role following the retirement of Harold McGovern.

Lemansky brings deep market knowledge, proven leadership, and a strong track record of commercial success to the role. He began his career with Johnson Brothers of Florida in 1995 as a Sales Consultant and District Manager before joining Gallo. He returned to Johnson Brothers in 1999 and has since held a series of progressive leadership roles, including Area Manager, Sales Manager, General Sales Manager, and Vice President. He also served as General Manager for Johnson Brothers of North Carolina prior to the company’s acquisition of Mutual Distributing in 2018.

During his tenure, Lemansky has consistently delivered strong commercial results while deepening supplier partnerships and cultivating high-performing, results-driven teams. He also played a pivotal role in the acquisition and integration of four North Carolina-based Gallo wholesalers—efforts that significantly enhanced Johnson Brothers’ footprint and capabilities in a key strategic market.

“Jason is a strategic leader with a deep understanding of our business and a commitment to excellence in execution,” said George Marsden, Chief Commercial Officer, Johnson Brothers. “His leadership will be instrumental as we continue to grow and evolve in Rhode Island.”

Johnson Brothers is pleased to announce the expansion of its partnership with Brown-Forman, becoming the exclusive distributor for their premium portfolio in six key states: Indiana, Minnesota, Nebraska, North Dakota, South Dakota, and Texas.

This partnership enhances Johnson Brothers’ position as a leading distributor in the U.S., bringing iconic brands like Jack Daniel’s, Woodford Reserve, and Old Forester to an even broader consumer base. The new agreement is a significant milestone in Johnson Brothers’ continued growth and commitment to delivering high-quality products to consumers.

“We are excited to deepen our partnership with Brown-Forman,” said Yale Johnson, President of Sales, Johnson Brothers. “Their portfolio of premium brands aligns with our mission to deliver exceptional products and service across key markets, and we look forward to driving continued growth together.”

Johnson Brothers, a leading wine, beer, and spirits distributor, is pleased to announce the promotion of Matt Galligan to General Manager of North Carolina.

Galligan most recently served as General Manager for Johnson Brothers of Iowa. Under his leadership, the Iowa market saw strengthened supplier and customer partnerships, enhanced operational execution, and a strong culture of collaboration and accountability.

“Matt’s leadership in Iowa has been exceptional,” said George Marsden, Chief Commercial Officer of Johnson Brothers. “His ability to lead high-performing teams, drive results, and build strong relationships has had a lasting impact. We’re excited to have him bring that same energy and vision to our North Carolina business.”

Since joining Johnson Brothers in 2015, Galligan has held several key leadership roles, including Sales Manager, Brand Manager, and Chain Manager. Prior to Johnson Brothers, he gained valuable experience in retail management with Target and Total Wine & More.

Galligan will continue to support the Iowa market during a transition period until a successor is named.

Johnson Brothers today announced its entry into the Texas market through the signing of a purchase agreement to acquire the Texas, Arizona, Colorado, and Florida operations of Maverick Beverage Company, a leading distributor of fine wine and spirits.

As part of the acquisition, approximately 400 Maverick team members will join the Johnson Brothers family, where the companies’ aligned values of executional excellence and business-friendly practices will continue to drive growth with new and exciting opportunities.

“Like Johnson Brothers, Maverick has a phenomenal reputation for building premium portfolios with execution and accountability,” said Michael Johnson, Chairman of Johnson Brothers. “We are excited to welcome their talented team and begin serving the great suppliers they work with today. The Maverick acquisition is a priority for our long-term growth, and we look forward to building on their outstanding success.”

“This partnership marks an exciting chapter for Maverick and the suppliers we are proud to represent,” said Ryan Schwartz, CEO of Maverick Beverage Company. “Johnson Brothers shares our values and our commitment to doing what is right for the suppliers and customers we serve. We are confident this transition will benefit our team, our partners, and the continued momentum we have built.”

Maverick’s Minnesota and Illinois operations are not included in the transaction.