Media Release

Oxford Street Merchants, the luxury division of Johnson Brothers, today announced the addition of Indiana and Hawaii to its distribution partnership with Folio Fine Wine Partners.

Effective February 2026, Oxford Street Merchants will begin representing Folio Fine Wine Partners’ portfolio in these two markets, broadening the companies’ long-standing collaboration and increasing Folio’s reach through Johnson Brothers’ network.

With the addition of Indiana and Hawaii, Johnson Brothers and Folio Fine Wine Partners will now work together across eleven markets, including Arizona, Iowa, Minnesota, North Carolina, North Dakota, Nebraska, South Dakota, Texas, Virginia, and the newly added states.

“This expanded relationship reinforces our belief in Johnson Brothers and Oxford Street Merchants to deliver long-term sustainable growth for our brands,” said Tim Norris, CEO Folio Fine Wine Partners. “We believe their customer focus and commitment to executional excellence will expand our reach, introducing more consumers to our wines.”

This step reflects a shared focus on thoughtful growth, strong local execution, and long-term brand development in each market served.

“We value our relationship with Folio Fine Wine Partners and are pleased to broaden our work together into Indiana and Hawaii,” said Yale Johnson, President of Sales, Johnson Brothers & Oxford Street Merchants. “Our teams are aligned around disciplined execution and building premium wine brands market by market.”

Johnson Brothers announced today the expansion of its relationship with St. Supéry Estate Vineyards & Winery into five additional markets. The expansion includes Arizona, Colorado, Florida, Indiana, and Texas, effective February 1, 2026.

With this growth, Johnson Brothers will now represent St. Supéry in 15 states: Arizona, Colorado, Florida, Hawaii, Indiana, Iowa, Minnesota, Nebraska, Nevada, North Carolina, North Dakota, South Dakota, Texas, West Virginia, and Wisconsin.

St. Supéry is a 100% estate-grown Napa Valley winery recognized for its vineyard-led philosophy and its focus on wines that reflect precision, balance, and place. The expanded alignment reflects a shared approach to disciplined growth and long-term brand development across diverse markets.

“Despite industry trends, St. Supéry continues to experience double-digit depletion growth over the last two years and Johnson Brothers has been an integral part of that growth. This expansion will be instrumental in continuing that positive trajectory,” said Stephen Bei, Vice President, National Sales, St. Supéry Estate Vineyards & Winery. “The thoughtful cultivation of their fine wine portfolio combined with a customer-first sales approach in the market make this a natural fit for our continued success.”

The expansion also supports Johnson Brothers’ continued investment in luxury, building a carefully curated collection of producers with shared commitment to executional excellence and long-term brand building.

“St. Supéry represents the very best of estate-driven Napa Valley winemaking,” said Yale Johnson, President of Sales, Johnson Brothers. “We are honored to grow our relationship with their team and look forward to expanding the presence and reach of their world class Napa portfolio.”

Johnson Brothers today announced the expansion of its partnership with Banfi into six additional markets, effective February 1. Through this expansion, Banfi brands will be distributed by Johnson Brothers in Texas, Indiana, Hawaii, Nebraska, North Dakota, and South Dakota.

These new markets build on Johnson Brothers’ existing Banfi distribution footprint in North Carolina, Iowa, and West Virginia, further strengthening the long-standing relationship between the two organizations.

“As a multi-generation, family-owned company, it is incredibly rewarding to partner with a family focused organization like Banfi who share our commitment to building enduring brands and winning in the marketplace,” said Yale Johnson, President of Sales, Johnson Brothers. “This expansion reflects the trust Banfi has placed in our teams and our ability to deliver exceptional execution and consistent results across all nine markets.”

Banfi, a global wine leader with a diverse portfolio of premium and luxury brands, cited Johnson Brothers’ executional strength and collaborative partnership as key drivers of the expanded relationship.

“As a third-generation proprietor and CEO, I take very seriously the stewardship of our family of partner brands and of my family’s flagship brand, Banfi,” said Cristina Mariani-May, CEO, Banfi. “In these challenging times for our industry, every decision matters, and expanding our relationship with Johnson Brothers is one we make with confidence and optimism. This transition honors our heritage while embracing new opportunities for growth. We look forward to working together to bring exceptional experiences to our customers and continue the tradition of excellence that defines both our families.”

The expanded partnership creates new opportunities for both organizations to deepen collaboration, strengthen execution, and drive growth across Banfi’s portfolio in each market.