
Johnson Brothers Maverick of Texas is proud to announce a new partnership with Pernod Ricard, the world’s second-largest spirits supplier, to represent its GEM Portfolio.
The GEM Portfolio includes a curated collection of luxury and craft spirits: Absolut Elyx, Avión Tequila, Goslings Rum, Malfy Gin, Powers Irish Whiskey, Rabbit Hole Bourbon, and Aberlour Single Malt Scotch. These brands align seamlessly with the Maverick division’s focus on premium offerings and best-in-class execution.
“Pernod Ricard’s GEM portfolio is a perfect fit for what we’re building with Maverick—agile, premium-focused, and ready to scale,” said Mark Hubler, CEO, Johnson Brothers. “Following the recent addition of the Brown‑Forman portfolio in Texas, this partnership adds even more momentum to our long-term strategy—and there’s more to come.”
In addition to Texas, Johnson Brothers will represent the GEM portfolio in: Hawaii, Indiana, Iowa, Minnesota, Nebraska, North Carolina, North Dakota, South Dakota, Virginia, and West Virginia.
With this latest addition, Johnson Brothers continues to strengthen its presence in Texas and beyond, reinforcing its commitment to strategic growth, supplier excellence, and executional leadership in the luxury and craft spirits space.