Johnson Brothers, a leading, family-owned beverage alcohol distributor today announced a significant expansion of its distribution partnership with Proximo Spirits, one of the fastest-growing spirits companies in the industry and the world’s leading tequila producer.
Effective February 1, the expanded partnership will extend Proximo’s distribution with Johnson Brothers across eight additional markets, spanning both open and control states. With this expansion, Proximo and Johnson Brothers will now partner in 17 markets nationwide, strengthening execution and accelerating growth across Proximo’s premium portfolio.
The newly expanded footprint includes Texas and Hawaii in open states, along with North Carolina, Virginia, Montana, Wyoming, Utah, and Idaho in control states.
“This expansion reflects our confidence in Johnson Brothers as a best-in-class distributor. One that delivers disciplined execution, clear ownership in the market, and strong alignment with our growth strategy,” said Mauricio Vergara, CEO & President, Proximo Spirits. “We look forward to further strengthening our partnership as we work together to build our category-leading brands, serve our customers, and achieve the next chapter of shared success.”
The expanded partnership reinforces a shared commitment to executional excellence, customer service, and building premium spirits brands that outperform category trends.
“We are proud to expand our partnership with Proximo Spirits and grateful for the confidence they continue to place in our organization,” said Mark Hubler, CEO, Johnson Brothers. “Together, we are focused on disciplined execution, strong market leadership, and delivering sustained growth for Proximo’s portfolio across every market we serve.”
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