Category: News

Johnson Brothers Expands into Texas with Acquisition of Maverick Beverage Company

Johnson Brothers today announced its entry into the Texas market through the signing of a purchase agreement to acquire the Texas, Arizona, Colorado, and Florida operations of Maverick Beverage Company, a leading distributor of fine wine and spirits.

As part of the acquisition, approximately 400 Maverick team members will join the Johnson Brothers family, where the companies’ aligned values of executional excellence and business-friendly practices will continue to drive growth with new and exciting opportunities.

“Like Johnson Brothers, Maverick has a phenomenal reputation for building premium portfolios with execution and accountability,” said Michael Johnson, Chairman of Johnson Brothers. “We are excited to welcome their talented team and begin serving the great suppliers they work with today. The Maverick acquisition is a priority for our long-term growth, and we look forward to building on their outstanding success.”

“This partnership marks an exciting chapter for Maverick and the suppliers we are proud to represent,” said Ryan Schwartz, CEO of Maverick Beverage Company. “Johnson Brothers shares our values and our commitment to doing what is right for the suppliers and customers we serve. We are confident this transition will benefit our team, our partners, and the continued momentum we have built.”

Maverick’s Minnesota and Illinois operations are not included in the transaction.

Johnson Brothers Honored as Most Trustworthy Company in America for Third Consecutive Year by Newsweek

Johnson Brothers is proud to announce its recognition by Newsweek as one of the 2025 Most Trustworthy Companies in America—marking an exceptional three consecutive years on this prestigious list.

This recognition, based on a nationwide survey of 25,000 U.S. residents and analysis of over 300,000 online mentions, reflects the confidence our customers, partners, and team members place in us every day. Johnson Brothers was once again the only wine, beer, and spirits distributor recognized among 50 winners in the food and beverage category, standing alongside global household names such as Gallo, PepsiCo, Campbell’s, Coca-Cola, Molson Coors, and Boston Beer.

“This continued recognition is a reflection of our unwavering commitment to doing business the right way,” said Mark Hubler, CEO of Johnson Brothers. “Trust has been at the core of our family-owned company since 1953—trust in our people, our partners, and the promise we make every day to deliver exceptional service.”

As a family-led organization operating in 17 states, Johnson Brothers has built a reputation for exceptional execution, long-standing supplier relationships, and a culture of integrity that differentiates it from others in the wholesale distribution space.

View the full list of Newsweek’s 2025 Most Trustworthy Companies in America here.

Nate Schmitt Joins Johnson Brothers as VP of National Accounts and Category Management

Johnson Brothers is pleased to announce the appointment of Nate Schmitt as Vice President of National Accounts and Category Management.

Schmitt brings over two decades of commercial experience in the beverage alcohol industry, with a strong record of leading national account teams, driving sustainable sales growth, and fostering retail partnerships. He joins Johnson Brothers from the Kirin-owned New Belgium Brewing, the world’s largest craft brewer, where he most recently served as Vice President of Sales, National Accounts—On- and Off-Premise. In this role, he led high-performing teams, oversaw multimillion-dollar trade investments, and expanded retail presence across key channels.

Before New Belgium, Schmitt spent more than a decade at Diageo North America in roles of increasing responsibility, ultimately serving as National Accounts Sales Director. His early career in Category Management provided a deep expertise in shopper insights, data analytics, and market strategy—critical skills that have informed his success in aligning supplier objectives with customer growth.

“Nate brings a high level of commercial acumen and national account expertise that will strengthen our customer partnerships and enhance our capabilities,” said George Marsden, Chief Commercial Officer at Johnson Brothers. “His leadership will be instrumental as we continue to evolve our category approach and deliver long-term value to our supplier and retail partners.”