Category: News

Johnson Brothers Expands Partnership with Trinchero Family Estates Wine & Spirits

Johnson Brothers is pleased to announce it is expanding its partnership with Trinchero Family Estates across the Midwest into Indiana, Nebraska, and South Dakota, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa, Minnesota, North Carolina, North Dakota, and West Virginia.

Dave Derby, Trinchero Family Estates Senior Vice President and Chief Commercial Officer, commented, “As the category and the industry continue to evolve, developing partnerships with the right wholesalers in the right markets is critical. Our partnership with Johnson Brothers is integral to the continued growth and success of Trinchero Family Estates.”

The Trinchero portfolio boasts a mix of industry-leading staples and up-and-coming lines, from its core wines, including Sutter Home, Ménage à Trois, SEAGLASS, and Joel Gott Wines to its growing Spirits & Specialty Beverage division with popular products like Tres Agaves Tequila and Mixers, and Hanson of Sonoma Vodka.

“We are pleased to build upon our decades-long partnership with Trinchero as we expand our footprint into more Midwest markets,” said George Marsden, Johnson Brothers Chief Commercial Officer. “Like Johnson Brothers, Trinchero has been a strong, family-owned company for more than 70 years, and we look forward to helping elevate their business even more with focused attention and resources.”

Johnson Brothers Expands Partnership with Rémy Cointreau

Johnson Brothers is pleased to announce it will expand its partnership with Rémy Cointreau to include all of Wisconsin, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa and select Wisconsin markets, adding Minnesota, North Dakota, South Dakota, and Nebraska in 2022.

“Expanding our footprint with Johnson Brothers to include all of Wisconsin furthers the partnership we extended into Minnesota, North Dakota, South Dakota, and Nebraska one year ago,” said Nicolas Beckers, President & CEO Americas at Rémy Cointreau. “We are confident this expansion strengthens our potential for success in these key markets.”

The Rémy Cointreau portfolio crosses many important spirits categories and segments, including Rémy Martin Cognac, The Botanist Gin, Bruichladdich Single Malt Scotch, and Cointreau Liqueur.

“Growing our partnership with Rémy Cointreau to include the entire state of Wisconsin better positions us to build upon the strength of their elite portfolio,” said Mark Hubler, President & CEO of Johnson Brothers. “Rémy is world-renowned for their exceptional spirits, and we are excited about our shared vision for future growth.”

Johnson Brothers Expands Partnership with Deutsch Family Wine & Spirits in Wisconsin

Johnson Brothers is pleased to announce, after a rigorous request for proposal process, it will expand its partnership with Deutsch Family Wine & Spirits and extend representation into Wisconsin, effective June 1. Prior to this agreement, Johnson Brothers represented the portfolio in Minnesota, Hawaii, North Carolina, North Dakota, South Dakota, and West Virginia.

“We are thrilled to continue to grow our partnership with Johnson Brothers,” said Peter Deutsch, CEO of Deutsch Family Wine & Spirits. “The Johnson Brothers team has continually proven their commitment to performance and execution across the entire Deutsch Family portfolio, and we are excited for our continued shared success.”

The Deutsch Family portfolio includes industry-leading brands, such as Josh Cellars, Josh Cellars Reserve, [ yellow tail ], Gray Whale Gin, Redemption Whiskey, and, most recently, Cantera Negra Tequila.

“We are delighted to expand our already strong partnership with Deutsch Family Wine & Spirits into Wisconsin,” said Mark Hubler, President and CEO of Johnson Brothers. “Our demonstrated success with these brands across other U.S. markets is a testament to our passion for the Deutsch Family portfolio, and we are excited to expand our footprint with this innovative, family-owned partner.”