Johnson Brothers is pleased to announce it is expanding its partnership with Trinchero Family Estates across the Midwest into Indiana, Nebraska, and South Dakota, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa, Minnesota, North Carolina, North Dakota, and West Virginia.

Dave Derby, Trinchero Family Estates Senior Vice President and Chief Commercial Officer, commented, “As the category and the industry continue to evolve, developing partnerships with the right wholesalers in the right markets is critical. Our partnership with Johnson Brothers is integral to the continued growth and success of Trinchero Family Estates.”

The Trinchero portfolio boasts a mix of industry-leading staples and up-and-coming lines, from its core wines, including Sutter Home, Ménage à Trois, SEAGLASS, and Joel Gott Wines to its growing Spirits & Specialty Beverage division with popular products like Tres Agaves Tequila and Mixers, and Hanson of Sonoma Vodka.

“We are pleased to build upon our decades-long partnership with Trinchero as we expand our footprint into more Midwest markets,” said George Marsden, Johnson Brothers Chief Commercial Officer. “Like Johnson Brothers, Trinchero has been a strong, family-owned company for more than 70 years, and we look forward to helping elevate their business even more with focused attention and resources.”

With the continued growth of the ultra-premium business, Johnson Brothers today unveiled its new luxury wine and spirits organization, Oxford Street Merchants.

The inspiration behind the name is 43 Oxford Street, the address in Saint Paul, Minnesota, where founder Lynn Johnson first opened his doors for business at Johnson Brothers in 1953.

“Over the past 70 years, we have worked relentlessly to establish ourselves as the best executing distributor in the country,” said Yale Johnson, Vice President of Johnson Brothers, who will oversee the new organization. “Our mission at Oxford Street Merchants is to bring that same focus, tenacity, and commitment of executional excellence to the luxury category.”

Oxford Street Merchants will expand on Johnson Brothers’ current Epiphany division with its committed, passionate, and accredited team members transitioning into new roles for the organization. The enhanced team will provide dedicated coverage and accountability against targeted accounts to drive results for its luxury wine and spirits supplier partners.

# # #

About Oxford Street Merchants

At Oxford Street Merchants, we provide access to some of the most coveted luxury spirits and estate wines in the industry. Our dedicated, knowledgeable, and accredited team members bring a passion for brand stewardship and storytelling ensuring each encounter leaves the customer with an unparalleled luxury experience. Committed to executional excellence and standards of performance, Oxford Street Merchants combines innovation and analytics to drive results. Oxford Street Merchants is an organization of Johnson Brothers, a leading wine, beer, and spirits distributor in the United States. Its name pays homage to 43 Oxford Street, the building in Saint Paul, Minnesota where Lynn Johnson founded the third-generation, family-run business.